Published in Filmmaking, Design, Motion Graphics by George Levitikos

The DMCI worked with CBS on a series of new season promo IDs dubbed the ‘CBS Eyecon Image Campaign’.

A bold, new direction for the CBS brand, the spots which feature iconic animated illustrations of programs such as Big Bang Theory, NCIS, CSI and 2 And A Half Men.
The campaign, presented first internally at season launch events at the MOMA and Carnegie Hall (NYC), received an overwhelmingly positive response.